The DSM Forum 2010

Icon presents this truly unique event with the goal of providing a platform for learning, networking, benchmarking and discussion about the most pressing "sports marketing" related trends and issues today.

The Digital Sports Marketing Forum is designed to help any professional involved in Sports Marketing, to learn through end-user and practitioner presentations, on how best to leverage New Media to both enhance marketing practices and fans awareness. You will hear from the expert speaker panel from across the globe, who will explore some of the most important issues that are effecting how sports is consumed globally in today's digital age.

Topics include:

1. The Future of Digital Sports Media & Media Presence of the Future

   Professional sports organisations are increasing the use multiple media platforms to get thousands of fans to participate in fun and exciting marketing promotions including social media, mobile, Twitter, Fantasy Sports & more. Learn how this can be used to maximize promotional activity.

   Panelists Include : Xbox / Opensports.com / Adidas   :Moderator: Gijsbregt Brouwer - CEO - Brightguys.nl
   

2. Case Studies on successful use of Social Media & Digital Marketing

   We are delighted ot announce 3 of the most spectacular examples of successful Social Media use & Digital Marketing campaigns from the IOC, Vancouver 2010 Winter Olympics, The Indian Premier League Cricket & FiFA's World Cup 2010 campaign

3. Mobile Apps: The Next Frontier for The Sports Industry?

   Streaming internet content to the rapidly growing mobile market has brought all the big players to develop sports apps.
   We discuss how this innovation will effect consumption, focusing on advertising & marketing strategies. 

   Panelists Include : Nokia / Sky Sports / ESPN Mobile (TBC)  Moderator: Thazza.com
   
   

4. Sports Consumption in the Digital Age: Consumers Take Control

   Fans are consuming online content using various media channel. Join us for this panel discussion on how this will increase quality with more diversified content.

   Panelists Include : Eurosport / MSN.fr / Sky Sports        Moderator:Simon Chadwick: Conference Chair               
   

5. Digital Sponsorship 2.0

   New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. Join us as we look at how some of the best known brands are engaging online.

   Panelists Include : Coca Cola / Volvo / T-Mobile          Moderator:Simon Rines: International Marekting Reports Ltd                    

6. Sports Consumption In the Digital Age: Why Social Media Is Crucial For Sports Teams: Focus on Football

   With the sports technology industry growing rapidly see how some of the leaders in the field are equipping the industry to capitalize through the integration of professional sports & social media. At look at 3 different size european football clubs use of social media platforms.

   Panelists Include : Manchester Utd / PSV Eindhoven / Fenerbahce

We are also dedicating a "You-Space", session time for participants to have more informal discussion groups on their most pressing issues.

Features;

• End-User presentations
• Case studies
• Interactive sessions
• Panel discussions
• Workshops
• "You Space" session
• Q&A sessions
• Networking Breaks
• Working lunch
• and more.....