Icon Events International welcomes you to the Sports Marketing & New Media Congress 2009.
Icon presents this truly unique event with the goal of providing a platform for learning, networking, benchmarking and discussion about the most pressing "sports marketing" related trends and issues today.
The Sports Marketing & New Media Congress is designed to help any professional involved in Sports Marketing, to learn through end-user and practitioner presentations, on how best to leverage New Media to both enhance marketing practices and fans awareness. You will hear from the expert speaker panel from across the globe, who will explore some of the most important issues that are effecting how sports is consumed globally in today's digital age.
Topics include:
-
Mobile Advertising & the Sports Industry
Professional sports teams are increasing the use of mobile content to get thousands of fans to participate in fun and exciting mobile marketing promotions. Learn how this can be used to maximize promotional activity.
-
Europe V U.S. ( Mobile vs Social Media )
Europe is far more advanced in mobile with most football clubs now having mobile content on their site compared to the U.S. where social networks are far bigger. We will have indepth presentations from leaders in their field on advantages & pitfalls of both.
-
CRM & the Sports Industry
In order to attract, maintain and grow the fanbase and the income of a sports club a strong customer relationship management (CRM) strategy must be in place.
-
Sports Consumption in the Digital Age, How Online is Effecting Sports Interest
Fans are consuming online content using various media channel. Join us for end user presentation on how to use all channels with maximum efficiency
-
Sponsorship & the New Media Revolution
Sessions on how sponsors evaluate sponsorship opportunities for sports properties online.
-
Sports Media & Technology
With the sports technology industry growing rapidly see how some of the leaders in the field are equipping the industry to capitalize through the integration of professional sports & social media.
We are also dedicating a "You-Space", session time for participants to have more informal discussion groups on their most pressing issues.
Features;
- End-User presentations
- Case studies
- Interactive sessions
- Panel discussions
- Workshops
- "You Space" session
- Q&A sessions
- Networking Breaks
- Working lunch
- and more.....
